Rohrer Brand Refresh

Led the rebranding of Rohrer to refresh the company's identity with a more modern and progressive design. For the logo, I transformed the dot from the old "r" into a new, distinctive icon that encapsulated the company’s innovative spirit. Following the logo redesign, I developed eye-catching sell sheets and print materials that aligned with the updated branding, providing the sales team with dynamic tools to engage customers. This project showcases my ability to modernize brand visuals while creating practical assets that support business objectives and enhance customer interactions.