Hildie & Jo Brand Refresh

Inherited an existing brand with clean but uninspired black packaging that lacked trend appeal and giftable quality. Conducted extensive competitive analysis and developed a refreshed packaging system inspired by the trends underlying each jewelry collection. Introduced a modern card shape and cohesive design elements, elevating the brand to feel more contemporary, trend-forward, and competitive in the market. This project highlights my ability to revitalize brand aesthetics and align packaging design with consumer expectations and market trends.